AMC movie theaters are getting cozy with its customers! According to the WALLSTREET Journal, 1800 theaters are kissing those hard, plastic chairs goodbye and welcoming what appears to be a plush 60″ recliner!
Here are the numbers… It’s going to cost AMC $35000 to $500000 per auditorium and will reduce average seating by 50-70%. It will likely cost movie-goers an extra dollar or two at the box office.
Do you like it or nah? Don’t matter. On any given release day, you will looking for the AMC theater with the more comfy chairs! Way to innovate AMC!